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From wanderlust to wandermust, Four Seasons Resorts welcomes travellers to reconnect with the world
After a year of lockdowns and restrictions, it’s clear that travel is more than just a ‘nice to have’; it’s an essential part of life for many. Now, as vacations and getaways become less of a dream and more of a possibility, travellers can finally shift from wanderlust – the longing to travel – to wandermust, the insatiable need to travel.To find out where travellers must wander next, leading luxury hospitality company Four Seasons Hotels and Resorts polled its 1.1 million Instagram followers this spring to uncover the most popular travel motivators, must-visit destinations and bucket list experiences.“After more than a year of paused travel, we are excited to see positive signs of recovery in many markets as we welcome more and more guests back to Four Seasons,” says John Davison, President and CEO, Four Seasons Hotels and Resorts. “We are seeing a steady increase in global bookings and occupancy, indicating that our guests are starting to put their travel dreams into action and returning to what they love doing most.”Four Seasons social media poll results revealed that:
- When the ability to travel suddenly came to a halt, people began keeping track of destinations they are eager to explore but haven’t yet visited. Keen to start crossing places off their “must-visit” list, 66 per cent of respondents are looking to explore a new destination on their next trip.
- Despite the many travel-worthy milestones that may have been spent in quarantine, 80 per cent of respondents indicated that they are planning a trip for the simple love of travel, after year of not being able to do so. The remaining 20 per cent categorise their next trip as an occasion to celebrate something special.
- After a challenging period where stress and anxiety were all too common, travellers are rightfully looking to enjoy some downtime. 69 per cent of respondents opted to “relax. Full stop.” when given the option of relaxing or seeking adventure. Echoing this finding, 44 per cent of respondents are also ready to unwind at the spa.
- With varying comfort levels, the reality of jumping on the first flight out may not be an option for everyone. 33% of respondents plan to hit the open road, satisfying the need to get away without venturing too far. On the flip side, 67% of respondents are opting for long-haul destinations, which speaks to a desire to explore all that the world has to offer after border closures kept them home.
- Seeking out authentic cuisine and incredible dining experiences remains a key travel driver. Travellers are hungry to connect over great food and drink, with 56% of respondents eager for a getaway that is “all about the food”.