In honour of the studio’s centenary, Warner Bros. Studio Tour Hollywood has unveiled “100 Years of Warner Bros.,” a new exhibit that not only celebrates the Studio’s centennial anniversary, but also the studio tour’s 50th anniversary.

The installation explores 100 years of Warner Bros.’s impact on storytelling, recognizing a range of classic and contemporary productions, including Casablanca, DC Comics, The Wizarding World of Harry Potter, Abbott Elementary, and beyond.

The exhibit officially opened April 5 in the Warner Bros. Studio Tour Welcome Center in Hollywood, California. From animation, superheroes, iconic television shows, memorable costumes, blockbuster hits, and more, the exhibit will showcase 100 years of storytelling and welcome guests to walk through a photographic exploration of where it all began. The Welcome center is open to the public, where they can explore this new exhibit, shop at the WB Studio Store, and enjoy a beverage at the café. Limited same-day tickets are available for those wishing to embark on a deep dive into the studio history who have not purchased a tour in advance.

The original Warner Bros. Tour Department was established in 1973, the same year The Exorcist, Cleopatra Jones, and Enter The Dragon were released. At that time, the department consisted of seven employees who answered the phone, operated the cash register, and performed guided tours for about 50 guests daily. Over the years, the tour has been seen in the following productions: Blazing Saddles, Looney Tunes: Back in Action, Gossip Girl, Space Jam: A New Legacy, Teen Titans Go to The Movies, Entourage, Animaniacs, The Rookie, Grease LIVE, Famous in Love, Ellen, and more.

Now, in 2023, 50 years since opening its doors to the general public, Warner Bros. Studio Tour Hollywood has undergone significant enhancements. Featuring its own state-of-the-art Welcome Center, four different tour experiences for guests to choose from, exclusive merchandise only available at the WB Studio Store and Friends Boutique, as well as several interactive exhibits that take guests “behind the lens” of some of the world’s beloved film and TV productions such as Friends, the Harry Potter franchise, Gilmore Girls, The Music Man, Casablanca, The Big Bang Theory, Gremlins, Argo, DC and The West Wing.

“It is such a joy to be able to share our rich history of storytelling with fans from all over the world,” said Danny Kahn, VP and General Manager, “our expert tour guides truly deliver on the promise of the Warner brothers to educate, enlighten and entertain.”

Warner Bros. Studio Tour Hollywood offers four distinct tour experiences: Studio Tour, Classics Made Here Tour, Studio Tour Plus, and a Deluxe Tour. For a limited time, SoCal residents can reserve a studio tour for just $57 through May 26.

Tickets, details, and availability for all tours are available at www.wbstudiotour.com.