Pack your bags, beer lovers! The Original Beer Experience has just opened in Prague, and it’s the perfect place to immerse yourself in the rich history and culture of Pilsner Urquell, the world’s first golden Pilsner lager.

Located on Wenceslas Square in the heart of Prague, the Experience is like nothing you’ve ever seen before in Czechia. It’s an innovative sensory tour full of cutting-edge technologies designed to entertain and educate visitors about the nation’s famous beer culture.

Pilsner Urquell was first created in 1842 in the city of Plzeň, and it remains one of the most beloved beer brands in the world. The Pilsner beer style now accounts for 70 per cent of beer drunk worldwide, but Pilsner Urquell is in a class of its own and is brewed exclusively in Plzeň, Czechia.

The Experience takes guests on a multimedia journey through the story behind the original Pilsner and how it is brewed. You’ll get to experience a 360° interactive game zone, and of course, there’s a Pilsner Urquell beer tasting in the Beer Hall. State-of-the-art audio guides provide an entertaining narrative in several languages, including Czech, English, French, German, Spanish, Italian, Japanese, and Mandarin.

But that’s not all! The Tapster Academy is another exciting option for visitors. Here, you’ll learn the art of pouring the perfect Pilsner the Czech way. And if you’re just looking for a great spot to enjoy a cold one, the stylish street taproom is perfect for you.

Entry for the Original Tour starts at CZK 490 (approx. €21), while entry for the Tapster Academy starts at CZK 659 (€27.90).

Designed by experience design and production company BRC Imagination Arts and managed by The Original Experience Company, an official license holder from the brewery Plzeňský Prazdroj a.s., the brand home is a dream come true for beer lovers everywhere.

“The Experience will make a big contribution to entertainment in Prague,” said Nick Penny, General Manager at The Original Experience Company. “It’s a dynamic, educational, and fun visitor attraction paying homage to a true Czech icon.”

So what are you waiting for? Book your trip to Prague and experience the Original Beer Experience for yourself!